By Foster Obi
Freedom Park, Lagos Island, comes alive this afternoon as the 13th edition of Mr Flex & Fit-Up Nigeria Bodybuilding Championship kicks off in grand style, drawing elite athletes, fitness fans, sponsors, and dignitaries for what promises to be Nigeria’s biggest celebration of strength, style, and endurance.
Organized by Steco Productions, the event marks the climax of a week-long series of activities under the Fit Up Nigeria program, which began on November 1 and featured open-air fitness sessions at the National Stadium, Surulere. Today’s championship brings together the finest competitors in Bodybuilding Classic, Men’s Physique, and Bikini Figure categories.
Among the distinguished Guests of Honour are Bash Ali, former world boxing champion; Foluso Ogunwale, MD/CEO of I-Fitness; Igwe Chukwudinigbo Agwuna (Igwe Mkpume na Enugu Ukwu); and Kelvin Atobiloye, leading fitness entrepreneur. Their presence underscores the growing synergy between sport, business, and community in Nigeria’s emerging fitness industry.
Stephen A. Okolie-Odene, host of the event and National Coordinator of the World Fitness Federation (WFF) Nigeria, as well as MD of Steco Productions, welcomes all participants and partners, for supporting youth development and the professionalization of fitness in Nigeria.
“Mr. Flex Nigeria is not just a contest of muscle and aesthetics,” he says. “It is a stage where passion, discipline, and the Nigerian spirit of excellence converge.”
The championship serves as a qualifier for the World Fitness Federation (WFF) Universe, WFF World Championship, and the WFF Africa League of Champions, allowing Nigerian athletes to compete on global platforms.
For the audience, the evening boasts energetic performances, expert judging sessions, and networking opportunities for fitness entrepreneurs, athletes, and enthusiasts. The event also features award presentations for outstanding performances and contributions to Nigeria’s fast-growing bodybuilding ecosystem.
Picture: Poses from the past Mr Flex and Fit-Up Nigeria performances.
