By Abdul Ringim
Frontline market leader in enterprise application software SAP, has announced new capabilities, enhancements and further unification of the Business Technology Platform portfolio to help companies transform data into business value.
SAP’s Business Technology Platform enables developers and business users to access integrated, end-to-end services and tools to realize value along three critical areas of IT: data excellence, process integration and extensions. The announcement was made at the recent SAPPHIRE NOW Converge conference, held online.
“Many customers I have spoken with have expressed the need for agility and quick time to value, made even more urgent by the COVID-19 pandemic,” SAP CTO and Executive Board member Juergen Mueller said. “To achieve both, technology becomes even more important, and SAP can help meet those challenges. We’ve added significant enhancements to every major component of our Business Technology Platform to help customers across all industries overcome obstacles stemming from ubiquity of data, complexity of IT and business volatility.”
Organizations such as Parkland Health and Hospital System in Dallas are using SAP’s Business Technology Platform combined with Qualtrics XM Platform for experience management to perform analytics and to plan for sufficient patient capacity, a critical need during the COVID-19 crisis.
“We at Parkland are dedicated to the health and well-being of individuals and communities that we serve by setting the standard of excellence for public and academic healthcare systems,” said Parkland Health and Hospital System’s chief data officer Scott Harrison. “Our clinical staff utilizes electronic dashboards built with SAP’s Business Technology Platform for analytics and planning, and Qualtrics XM Platform for sentiment analysis. We understand that a fully integrated technology foundation is critical for the 240,000-plus emergency room patients we care for yearly, and for supporting our future growth and innovation.”
The Henkel business unit Adhesive Technologies, the global market leader for adhesives, sealants and functional coatings, is building an app for its some 4,500 sales representatives based on SAP’s Business Technology Platform.
“We aim to create a modern and effective digital workplace environment, increasing speed and efficiency for sales activities and thus strengthening the experience of customers globally,” said Sascha Latzberg, corporate director, Sales & Channel Excellence CRM at Henkel Adhesive Technologies. “Our digital CRM platform enables us to be fast and flexible and increases the independence of sales representatives as they travel and work from home. With the help of SAP’s Business Technology Platform and our advanced analytics we can leverage CRM data for insights that help us create additional customer value.”
