Nigerian breweries releases new drink product


Nigerian-BreweriesNigerian Breweries Plc said it has added Zagg, a new energy drink to its non-alcoholic portfolio.

According to a statement by the company on Tuesday, the new addition is a malt-infused energy drink created for consumers with an active lifestyle.

It said, “Zagg was brewed to help the average Nigerian keep up with the demands of everyday life. Regardless of the profession, field, and interest, we all engage in high-energy activities, whether mental or physical.”

The statement said the brand’s representative and Portfolio Manager, Non-Alcoholic brands, Nigerian Breweries Plc, Elohor Olumide-Awe, while at a media briefing in Lagos, disclosed that Zagg was created to ensure that consumers kept their energy levels up while tackling activities and challenges of adulthood.


She said, “Beyond being an energy booster, Zagg is also a challenge; a dare to be extraordinary and dynamic.

“It is quite rare to come across a malt-infused energy drink. We chose to make Zagg a fusion of ingredients that are normally brewed separately to show our consumers that they do not have to be one thing. They can be jacks of different trades and be masters of them all.

“Zagg is now being purchased by consumers looking to fuel their energy, be sure to look out for the iconic thunderbolt in all the supermarkets and stores near you. We are ensuring widespread distribution of Zagg across the nation to make sure no Nigerian is left out of the Zagg experience.”

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